Teen-agers like to make statements,period! It is not a big deal. It is a phase and will pass....Brand-concious teenagers. What can you understand with this statement?
When you go to counselling one of the best things is to learn NOT to be brand-concious--that it means NOTHING or should mean NOTHING in the big picture. People should like you for YOU, not someone else's name on your ***. If people turn you away because of it, do you really want them for friends? Surround yourself with people who are secure enough not to be that way and you'll feel better about who you are and have better friends, therefore, better relationships.
They are individuality-challanged, insecure young adults who refuse to see things for what they are and instead prefer to succumb to the universal Sameness of their own reality by branding everything they can, from friends...to clothes.
Some young and older ones achieve a measure of social status in their own mind and/or within their peer group by wearing ';acceptable'; brand-named products. Such shallow and superficial thinking, while profiting the commercial world which determines ';acceptability';, only artificially inflates the self esteem of such teenagers while also encouraging them to ignore the real value of the individuals in their community.
Excellent answer from Imaginelife, yet I'd also like to add as to ';...aspects in our daily life..,'; the financial drain on parents who succumb to it, as well too frequent hassles %26amp; injuries when ';brand'; names are stolen, %26amp; literally torn away from kids.
We all wish to fit in and many try to do this by wearing the same clothes as someone else. But we were put on this earth to try to think for ourselves. If fitting in means you can't express the inner you without fear of recrimination from others, then it isn't worth it.
Respect yourself without regard to what others think or believe about you. That is your salvation and freedom!
It has been this way forever .
The effect with brand conscious teen agers are , that the manufacturer laughs his head off.
The do not know yet that cheaper knock offs are made,but the teen agers are insecure.That's why,they buy that stuff.
I wished that all schools had uniforms,than we would not have this stupidity.
But ....';You take away their freedom'; the freedom to buy unflattering clothes .So they look all the same.
I notice that really smart kids are not impressed with ';labels';
Why limit this to teens? How about adults who have to drive a beemer or have to wear DK? Not to mention when they have to buy a house in just the right neighborhood. Maybe those ';adults'; were brand concious teens, but hopefully some grow up to prioritize their needs in a more mature way.
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